Parioca is a resort and lifestyle fashion brand born in Rio de Janeiro. Since 2015, we have been creating prints inspired by the human body, always with an irreverent and humorous touch. Our designs are practical, fun and guaranteed to be the center of attention.

Parioca pieces are timeless, genderless, and designed for everyday comfort. We play with optical illusions, creating patterns that look one thing from afar and reveal something else when seen up close. Want to laugh? Zoom in on the prints and have fun!